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B3 Technology ®
Business Building Books

BEntrepreneurING, run by Robin Wheeler, is a specialist people development consultancy and book publisher with a singular service: we produce business building books for medium-sized to large companies.

The process, called B3 Technology ®, develops internal entrepreneurship, mobilises and disseminates latent knowledge and experience, builds brands, and has far-reaching benefits for staff performance, innovation and morale. It also helps to attract and retain talent.

It is the culmination of years of innovation and refinement, with incomparable impact and benefits.

B3 Technology ® is a straightforward yet profound tool that:

  • delivers a copy of a business building book for each staff member, client and/or stakeholder (as decided by you) that is actually authored by the people in your organisation. It serves as a formula for growth, a spirited business manifesto, a training manual, and an enduring corporate gift, all of unparalleled impact
  • facilitates an awakening of people potential in a practical way that works with and furthers other Human Resources initiatives
  • achieves key strategic objectives quickly
  • gets staff to find their own best practices and share valuable insight from the line (rather than having HR try to roll it out from Head Office)
  • develops personal, internal and external brands (by turning staff into authors, demonstrating real HR value, and producing a business book of organisational success stories).


Further outcomes of a B3 Project in your organisation will be:

  • the transformational and sustainable development of key and general staff on future business competencies, including internal entrepreneurship, spiritual intelligence and creative business writing
  • a visionary and spirited Human Resources strategy, implemented through contributions from representative stakeholders, with an artful touch
  • unbeatable value per capita.

Producing a B3 for your company is a strategic, innovative and discerning endeavour, not to mention a logistical feat, so there are a number of terms and requirements we have upfront. Please email Robin for further details.














© Robin Wheeler 2008                                   PO Box 79592 Senderwood 2145 South Africa : robin@bentrepreneuring.com